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Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

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Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

Read more
Posted: Apr 23, 2020
Categories: Web Design
Comments: 0

Great web design New York

Brands with soul can cross borders and excel globally.

GETTY

Definitions of brands often seem as abundant as the brands themselves. In the solemn treatises on what attributes a brand should embody, soul has been absent… until Sanjay Khosla dove in.

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Posted: Apr 23, 2020
Categories: Security
Comments: 0

Web design New York

As should be evident to anyone in the cyber security industry, the wide range of available web security solutions from commercial vendors will necessarily have varying degrees of effectiveness against different threats.

 

A premise of this article is that client-side security has been under-represented in these solutions – and to see this, it helps to briefly examine the specifics of the well-known web security solutions in use today, and their respective emphases.

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Posted: Apr 18, 2020
Categories: Blog
Comments: 0

Great web design New York

Do you want your website to look like this in the search results?

1 rich snippets

Instead of this?

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time.

Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site to reach its fullest potential in the SERPs.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Web design New York

 

How to Produce Quality Titles & Meta Descriptions Automatically

Research Keywords with SEMrush Tools

Want to optimize your content for search engines? Learn how to do it with SEMrush?s ultimate keyword research guide.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

An Introduction to Google RankBrain (And How It Can Affect Your SEO)

Coca Cola’s secret formula, KFC’s seasoning, and Google’s search algorithm. These are three of the most closely-guarded secrets in the world, and they all have one thing in common. We know what some of their components are, but no one understands enough to crack the entire thing open. You can try to optimize your website as much as possible for Google, but there’s no magic formula to beat its algorithm.

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Posted: Apr 17, 2020
Categories: Mobile development
Comments: 0

Web site New York

The next big thing in Web Development after PWAs


Introduction

Accelerated Media Pages (AMP) is an open-source HTML framework that provides you with a way to create simple yet fast and smooth loading web pages with a priority for user experience. The adoption of AMP increased not only page speeds but also improved conversion rates as the pages were very appealing to the user.

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Our Technical News

Case Study: How UGC increased organic traffic 228%

Posted: Apr 1, 2020
Categories: Organic trafic
Comments: 0

Best web disign New york

User-generated content helped a healthcare network nonprofit cut down time spent sourcing unique copy, while engaging their audience and increasing organic traffic by 200+%.

 on March 9, 2020 at 1:08 pm​

In the Quality Evaluator Guidelines, Google shares that high-quality informational content is original, accurate, comprehensive and should reflect expert consensus as appropriate. 

The problem is: not all brands have the time, budget or strategy to create this quality of content. Or so they think. 

Using UGC, we helped our nonprofit client publish more than two dozen informational articles and increase their blog’s organic traffic by 200+% in 12 months.  

Read on to see our full process, the results and a few more options for implementing UGC for SEO on your own site. 

Challenges: Lack of strategy + resources

Our client faced two oh-so-common content marketing challenges: a lack of SEO strategy and limited resources for content creation. As a result, their resources section didn’t have a strong organic search presence.

This healthcare support network focused content creation mostly on inspirational stories, which performed well on social but had little impact in search. Their blog was missing informational resources for people affected by medical trials.

Since the organization is a nonprofit, we had to be especially mindful of the resources we allocated to new content creation. The goal was to create high-quality articles without demanding too much of the content team’s already limited time.

Our strategy: Content from users, for users

Instead of competing with sites like Mayo Clinic for competitive medical terms, we focused on building authority for the emotional, spiritual and familial topics that arise during a medical event. CaringBridge refers to this as the “health journey.”

To source content ideas, we analyzed close competitors and held a brainstorm with the content team, then prioritized keywords by relevance and volume.

Once we had our topics, we needed expert input to source ideas from. In this case, we realized that people with firsthand experience are the true experts for this content. Most of the organization’s audience has experienced the effects of a health crisis; they understand better than anyone what is helpful in these difficult situations. 

So we turned to its 311,000 Facebook followers, prompting them for ideas on each topic. We created/updated 28 informational articles, sourcing ideas and including the real comments from our Facebook prompts.

Here’s an example of a prompt we used, and a snippet from the related article:

We concluded articles with a CTA to comment on more ideas, and hundreds of comments cropped up across the posts. Comments – when indexable and moderated – can add more relevant content to the page and boost quality. And with all the new ideas from the comments, we can easily keep content fresh by revamping it with the community’s input. 

Results

This process engaged the audience and minimized the effort needed to create helpful resources. 

The UGC gave us relevant, unique content that earned first page rankings for a handful of our target keywords.

In the last year, the resources section grew from a nearly invisible organic search presence to the fastest-growing organic site section: 

  • 228% Y/Y increase in organic users
  • 79% Y/Y increase in site creations
  • 303% Y/Y increase in Facebook traffic
  • 76% Y/Y increase in email traffic

These results go beyond numbers: hundreds of positive sentiments were expressed by its community on these articles.

“Very helpful listing, I like the quotes. The concept for your site is amazing!”

“These ideas will help me to be able to help my sister. She lives far away so the [gift] package idea will be fun.”

“WOW, these sentiments are spot on… from one who is battling lymphoma. Listening to the patient is so vital as well, it truly is the simple things in life that are the best meds of all!”

More ways to incorporate UGC

Facebook comments aren’t the only place to source content from your user base. Here are a few other UGC ideas:

  • Reviews: A crucial aspect of driving sales, reviews can also add relevant content on-site. If this makes you nervous, Google’s guidelines remind site owners that one negative review won’t hurt: “A single encounter should not be considered negative reputation information.” However, you should still moderate spam or inappropriate reviews, and reply to negative feedback when you can.
  • Comments: Like the page’s main content, high-quality comments can be quite valuable, while low-quality can drag your page down. Ensure you’re moderating responsibly, and that your quality comments are being indexed. 
  • Embed tweets: Prompt your Twitter followers to answer your keyword’s question. You can use their feedback to quickly source content ideas, and embed the tweets in the article to add content and promote community engagement.

Note: Valid concerns arise around UGC, many of which involve spam or inappropriate content. Check out these strategies from Google to ensure all the content on your site is authentic, appropriate and relevant. 

And if you don’t have the resources to moderate your UGC, don’t worry. Manually uploading content (as shown in this case study) can be a good option since you’ll have full control over the content used.

Finally, consider asking your audience for permission to put their responses on your site. The more transparent you can be in this process, the better. 

Final takeaways

From the start, look to your audience for topic ideas. Send a prompt on social or email asking your followers what they want to know. Get FAQs from your customer service and product teams. Read your blog comments to find common themes or questions. From there, you can conduct keyword research to understand how users are searching for these topics.

You definitely don’t need thousands of followers to harness the power of UGC. Many of these strategies are feasible for brands of all sizes – try testing different methods to find which produce the best engagement and performance. When you write with your audience top of mind, you’ll see the results.

Related: Show off your own tactics. Enter the Search Engine Land Awards >>


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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Latest Blogs

Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

Read more
Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

Read more
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