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Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

Read more
Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

Read more
Posted: Apr 23, 2020
Categories: Web Design
Comments: 0

Great web design New York

Brands with soul can cross borders and excel globally.

GETTY

Definitions of brands often seem as abundant as the brands themselves. In the solemn treatises on what attributes a brand should embody, soul has been absent… until Sanjay Khosla dove in.

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Posted: Apr 23, 2020
Categories: Security
Comments: 0

Web design New York

As should be evident to anyone in the cyber security industry, the wide range of available web security solutions from commercial vendors will necessarily have varying degrees of effectiveness against different threats.

 

A premise of this article is that client-side security has been under-represented in these solutions – and to see this, it helps to briefly examine the specifics of the well-known web security solutions in use today, and their respective emphases.

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Posted: Apr 18, 2020
Categories: Blog
Comments: 0

Great web design New York

Do you want your website to look like this in the search results?

1 rich snippets

Instead of this?

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time.

Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site to reach its fullest potential in the SERPs.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Web design New York

 

How to Produce Quality Titles & Meta Descriptions Automatically

Research Keywords with SEMrush Tools

Want to optimize your content for search engines? Learn how to do it with SEMrush?s ultimate keyword research guide.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

An Introduction to Google RankBrain (And How It Can Affect Your SEO)

Coca Cola’s secret formula, KFC’s seasoning, and Google’s search algorithm. These are three of the most closely-guarded secrets in the world, and they all have one thing in common. We know what some of their components are, but no one understands enough to crack the entire thing open. You can try to optimize your website as much as possible for Google, but there’s no magic formula to beat its algorithm.

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Posted: Apr 17, 2020
Categories: Mobile development
Comments: 0

Web site New York

The next big thing in Web Development after PWAs


Introduction

Accelerated Media Pages (AMP) is an open-source HTML framework that provides you with a way to create simple yet fast and smooth loading web pages with a priority for user experience. The adoption of AMP increased not only page speeds but also improved conversion rates as the pages were very appealing to the user.

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Our Technical News

Are Blog Comments Useless for Link Building?

Posted: Apr 5, 2020
Categories: Blog
Comments: 0

Web site New York

 

Are Blog Comments Useless for Link Building?

How to Find Right Keywords with SEMrush

Finding proper keywords has never been that easy. Learn how to do it step by step with SEMrush?s Keyword Magic tool.

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!


This week for Ask An SEO, we have a question from Ed in Memphis. He asks:

“Are blog comments useless for link building?”

If you run or manage a WordPress site today, especially one that hasn’t activated Akismet for spam protection, you know all too well that people love to try and comment on blog posts purely for the sole purpose of dropping a link in the comments.

I can see how it might lead some to wonder whether this tactic is an effective form of link building today.

To answer your question, Ed, blog commenting is a useless form of link building today.

In fact, Search Engine Journal’s Roger Montti listed blog commenting as one of 18 link building tactics to avoid.

The Rise & Fall of Blog Commenting for Links

Blog comments were a popular link building tactic many years ago.

You might come across lots of older information that suggests using this tactic because it once worked extremely well.

Please hear me when I say this tactic used to work.

It does not anymore – and hasn’t for a long time.

Like many other popular link building techniques, this one was quickly abused.

Gone were the insightful comments from people who took the time to read the articles and comment thoughtfully.

Instead, blog posts quickly became overrun with spammy, incoherent, generic comments left for the sole purpose of building links with keyword-rich anchor text.

Eventually, spammers developed tools to automate this process, and the spammy comments quickly caused significant problems for site owners.

Most blogging platforms and other content management systems that allow users to submit comments started implementing the nofollow attribute on all links added by site visitors’ comments.

The nofollow tag was announced by Google in 2005 to help site owners combat spam and for publishers to use on sponsored links and advertising sold on their websites.

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When applied to an outgoing link, we are telling search engines that we do not endorse the website that this link is pointed to, and no value should be passed within that outgoing link.

Google recently released new attributes, rel=” UGC” and rel=” sponsored” as a way of allowing us to qualify our outgoing links further. (UGC stands for User Generated Content.)

The UGC rel attribute is for sites that allow outside visitors to contribute content or post a response to site content.

Another good example would be web forums.

Soon after, WordPress announced they would be adapting the UGC rel attribute and applying it to WordPress comment links.

Are Blog Comments Useful at All?

Even though blog commenting is useless for link building, when utilized properly, it can potentially result in an increase in traffic to your website.

Within the blogging community, it’s a common way to help gain exposure and form blogger-to-blogger relationships when you engage with others in your niche by posting value-added commentary and support to other bloggers.

As a site owner, user comments on your content can help improve your rankings.

Lots of comments left on a post will not only signal that your content is highly engaging, but it can also provide additional valuable and indexable content that’s a supplement to your own.

Users’ comments can provide additional insights into the topic of that page and typically are rich with targeted keywords used naturally in phrasing.

In particular niches, such as food blogs, the comments on recipes commonly also include the ability to allow visitors to leave a rating on the recipe, a highly valuable functionality.

So please do not use blog commenting as a way to build links to your website.

If you are looking to gain exposure within your niche, I would instead only consider commenting on relevant blog posts where you can add valuable and helpful commentary based on your expertise on the subject.

You might find that other readers will come across your comment, find it informative, and visit your site as well.

More Resources:

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Shelly Fagin

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Shelly Fagin

Founder at Highly Searched

I have been working in digital marketing since 2002, starting in Web Development and SEO. I specialize in Technical SEO ... [Read full bio]

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Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

SEO After COVID-19: How to Recover with FAQs, Schema, AMP & Voice Search

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Will Nofollowed Internal Links Impact Your SEO?

Jenny Halasz Jenny Halasz 

 

Will Nofollowed Internal Links Impact Your SEO?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!


Welcome to another edition of Ask an SEO! Today’s question comes from Dianne in California:

One of my SEO tools gave me the following error alert:

“Internal link with ‘nofollow’ attribute

Using the nofollow link attribute communicates that you don’t know if you trust a link, so using it on internal links will make Google suspicious.

The following internal links use the nofollow attribute:”

From the links they are showing it looks like my “Reply To” button for comments has a “nofollow” tag. Will this affect my SEO for Google?

No. This will not impact your SEO for Google, Bing, or any other search engine.

This is the problem with using only tools to do SEO. They have a tendency to surface a lot of false positives.

This is necessary because tools can’t understand the nuances that humans can, but it can be challenging when the explanation given isn’t exactly accurate either.

You can absolutely use nofollow on an internal link.

In fact, if you don’t want pages like login screens or comments on your blog to be shown in search, nofollow is one good way to achieve this*.

In your specific case, it sounds like your comment plugin is suppressing comment reply links. There’s no good reason to allow people to link to those pages directly, nor would you want them to show up in search, so nofollow is a completely acceptable way to handle them.

My advice with all tools is to look up the definitions of terms yourself (on Google or Bing) and think about the purpose of those commands in a larger context.

The History of ‘Nofollow’

Many people think Google invented “nofollow”, but in reality they did not.

Nofollow is a microformat that Matt Cutts (formerly of Google) and Jason Shellen (formerly of Blogger) collaborated on. According to the official specification, nofollow:

“…indicates that the referred resource was not necessarily linked to by the author of the page, and thus said reference should not afford the referred resource any additional weight or ranking by user agents.”

There are two significant keywords in this definition.

The first is “author of the page”, which indicates that nofollow should be used in cases like blog comments or advertising, where the author is not directly responsible for the content linked.

The second is “additional weight”. While SEO professionals have become accustomed to nofollow actually meaning “do not follow the link” because that’s what Google says they do, it’s not in the original specification.

So it probably also surprises people that Yahoo, Bing, Ask, and Baidu do not treat the nofollow attribute the same way that Google does.

Bottom Line

Nofollow is a useful (if sometimes overused) tool in the SEO toolkit.

The insinuation by this tool provider that “using it on internal links will make Google suspicious” is false.

*Note that nofollow only works to keep pages out of search results if it is also paired with a noindex command on the destination page and there are no other follow-able links to the page.

Have a question about SEO for Jenny? Fill out this form or use #AskAnSEO on social media.

More Resources:


 

Should You Disavow a Link That Sends Lots of Traffic?

Jenny Halasz Jenny Halasz 

 

Should You Disavow a Link That Sends Lots of Traffic?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! 


Welcome to another edition of Ask an SEO! Today’s question comes from João B. in Portugal. He asks:

Should I disavow from my backlink profile (with GSC) a link that comes from a site with very low DA, but that is related to the theme of my company (no signal of spam) and that sends a lot of traffic?

Could you help us with this?

I want to congratulate you; I’m pretty sure this is the only question we’ve ever gotten that doesn’t have an “it depends” answer.

The answer is absolutely not. Don’t disavow a link unless it is spam.

Remember, any link value from a third-party tool (DA is Domain Authority and is specific to the Moz link tool), is an estimate of the link’s relative value. In most cases, this is determined by the links into a site.

Just because a site doesn’t have a good link rating doesn’t mean it’s a bad site. If the site is relevant to your business and sends quality traffic, it’s a good site.

SEO people worry so much about search guidelines sometimes that they forget to use common sense. You’re not alone in this at all.

But there are other things besides search traffic. And there are lots of reasons to make decisions other than SEO.

Think about it this way:

If you had a guy who came into your store every day wearing something embarrassing – maybe clown shoes – but every time he came in, he bought 10x what the average person does, would you ask him not to come in anymore?

Of course, you wouldn’t.

Similarly, you shouldn’t turn down a free source of good traffic. Just because they have no links now doesn’t mean they always won’t.

If anything, it’s great to have a solid source of traffic outside of Google.

Google may send 80 percent or more of your traffic, but that may not always be the case. Anyone who is significantly reliant on Google traffic should try to diversify.

Rather than think about whether you should disavow traffic from a source like that, you should be thinking about how you can increase traffic from that source or convert that traffic better.

Have a question about SEO for Jenny? Fill out this form or use #AskAnSEO on social media.

More Resources:


 

Link Building for Small Businesses: 7 Tactics That Really Work

Amelia Willson Amelia Willson 

  

Link Building for Small Businesses: 7 Tactics That Really Work

I’m going to start this off like every other article you may have read on link building.

Link building is hard.

This statement is true for every company. That’s why every article on link building mentions it.

google search for link building is hard

But when you’re a small business, it’s even harder.

You probably don’t have a dedicated SEO in-house.

You also don’t have the same internal resources to create the “10X content” every other article on link building says you need in order to get links.

And because you’re small, it’s simply not as easy for you to attract links as a big, well-known brand.

However, link building is not impossible. Like everything else that’s hard, it just takes time and effort.

When you’re a small business with limited time and resources, you need to make sure that any time you devote to link building is spent on tactics that will actually work.

Good news: all of the below link building ideas really work. I’ve personally tried all of them with my own clients, many of whom are small businesses. Let’s dig in.

1. Support Your Local Community

Charitable organizations and nonprofits are always looking for sponsors. At least one sponsorship tier will include backlinks to a sponsor’s site.

Think about what organizations you can sponsor in your town. Do they host fundraising events?

Don’t limit yourself to traditional charities. Consider schools and for-profit events as well. Anyone in need of a sponsor is a potential backlink candidate.

Ideally, the sponsorship should make sense for your brand — by either aligning with your physical location or your industry.

To uplevel this tactic, sponsor something that your target customers actually care about, instead of sponsoring anyone who will give you a link.

The goal with link building should never focus solely on links; you want those links to translate to traffic, too.

This tactic does require a monetary investment, but it can take less upfront effort than other link building ideas.

Typically, you don’t have to build a strong relationship with event sponsors, or convince them of why you’re worthy of a link.

Send them the money for your sponsorship tier, and you’ll get everything that’s included.

2. Connect with Local & Niche Bloggers

Who are the popular bloggers who cover your city or industry?

These content creators are expected to drive constant content for their readers. Like any content manager, they run out of ideas from time to time. Be the hero that gives them an idea.

Follow these folks on social media and subscribe to their blog. Comment or reshare their pieces when you find them interesting. Build a genuine relationship.

Over time, this can translate to natural mentions.

In the meantime, pay attention to what they write about, and review where it might make sense for them to include you.

If you’re a florist, you might ask to be included in their roundup blog of local gift ideas.

ADVERTISEMENT

If you sell accounting software, you might ask a personal finance blogger if they want your CEO’s top tips for getting a tax refund.

The key here is to share something of real value for their readers. These bloggers are influential because their content helps their audience. Help them do that, and they’ll want to help you.

As a small business, you’ll have better luck going after smaller bloggers. These so-called micro-influencers may not have the domain authority of a celebrity blogger, but their niche focus makes their backlinks highly relevant for your website.

3. Run a Scholarship

Sponsoring local organizations are one way to give back. College or high school sponsorships are another — and there’s an excellent way to earn juicy .edu backlinks.

I’ve covered this before on Search Engine Journal, so you can read my step-by-step walkthrough for this kind of link building campaign there.

The idea is to create a scholarship for college or high schools students that is relevant to your small business.

If you’re a realtor, ask students to write an essay response hypothesizing the future of the housing industry.

Then, reach out to the financial aid offices at schools and ask them to share it with their students.

You will need to set aside some budget for this, but it’s one of the most effective link building campaigns I’ve ever run, and it really helps students in need.

As a small business, I recommend limiting your campaign to the local regions where you operate or focusing on schools with a major department that matches your industry.

Plus, after you select a winner, you can always run a press release for additional coverage and potential backlinks.

4. Guest Post for Industry-Relevant Sites

You’ve seen this suggestion multiple times before, and that’s because it works.

Guest blogging takes real effort, perhaps the most out of any tactics on this list.

You have to:

It’s a lot of work, but it’s commensurate with the return you get.

Guest posts provide much more than a backlink. When you land a guest post on a site your target audience frequents, they can drive qualified traffic your way.

Plus, having a byline on these sites helps elevate the status of your brand.

Small businesses often run into roadblocks when they pitch guest posts to popular sites. Instead of going after the biggest sites you’ve ever heard of, pitch articles to sites that are smaller, but relevant, to your industry.

Using our accounting software example, you might go after personal finance blogs with engaged readerships, rather than publishing behemoths like the Wall Street Journal.

If your small business regularly partners with other companies from complementary verticals, consider pitching them a guest post, too.

They’re already in the habit of referring customers your way, so there’s a clear fit there.

How can you write a post for their site that provides value to their readers, while making it natural for them to contact you?

For instance, a short-term rental management company might partner with a local maid service. The maid service could write a guest blog providing tips for cleaning your home in between Airbnb rentals.

5. Offer Case Studies or Testimonials

ADVERTISEMENT

This is one easy link building tactic I don’t see being used nearly as often as it should.

What vendors or software products does your business use? If you’re happy with them, offer to take part in a case study or provide them with a testimonial.

It’s customary practice for brands to link to the business featured in the case study or testimonial, in gratitude for their social proof.

You don’t want to go into this asking for the link, and you should only do this for brands you’re sincerely satisfied with.

Contact your sales rep. Let them know how much their product or service has helped you, and that you’d be willing to provide a testimonial for them. You’re going to make their day.

6. Reclaim Unlinked Mentions

This is perhaps the easiest link building tactic of all. Brands are mentioned every day online — big and small alike.

Set up free Google Alerts for “[your brand name goes here]” and “[yourdomain.com]”, as well as the names of any prominent members of your leadership team.

Whenever a website mentions you without including a link, reach out.

This is a friendly audience who already thought you were worth mentioning to their readers. It’s only natural for them to include a link to your site, so their readers can learn more about you.

Pro tip: Review every mention before you reach out. If a site mentioned your business in a negative way, do not consider that your opening to ask them for a link. Instead, consider it an opportunity to evaluate their feedback and how you may need to adapt your business, if at all.

7. Promote Your Content Far & Wide

You’re already writing blogs and sharing advice on your small business website. Are you doing anything else to promote that content, besides the obligatory share on social media?

Take to the internet. There are many popular online blogs that allow you to syndicate your content (like MediumLinkedIn, and others). Simply due to their massive size, these sites are much more likely to rank for your target keywords than you are.

Don’t get frustrated by that; use it to your advantage instead.

Rewrite a compelling intro for your blog, or rewrite in its entirety, and post a canonical link back to your website.

This tactic is known as content syndication, and fellow SEJ writer Ben Jacobson wrote a great piece on it right here.

You can also share links to your content in social sharing sites and online message boards like Quora and Slideshare.

Monitor the threads that are relevant to your business. Show off your business expertise and provide real value in your response – before pointing users to a piece of content on your website for additional information.

Do this regularly enough, and you’ll start to build a name for yourself as an authority in the space. Users on these sites may start to follow you specifically to see your answers. That translates to traffic.

Speaking of traffic, this tactic usually (but not always) results in unfollowed links. While less valuable from a link equity perspective, nofollow links can be just as valuable for driving traffic — and that’s the ultimate goal of link building, really.

Links are just one way to boost your search rankings. Traffic is what you really want.

Link Building for Your Small Business

Link building can work for small business. In fact, it can work really well.

You just have to be thoughtful about where you put your efforts. Spend your time on tactics that work, and you’ll start to see results.

More Link Building Resources:

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Latest Blogs

Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

Read more
Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

Read more
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