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News Summaries

Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

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Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

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Posted: Apr 23, 2020
Categories: Web Design
Comments: 0

Great web design New York

Brands with soul can cross borders and excel globally.

GETTY

Definitions of brands often seem as abundant as the brands themselves. In the solemn treatises on what attributes a brand should embody, soul has been absent… until Sanjay Khosla dove in.

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Posted: Apr 23, 2020
Categories: Security
Comments: 0

Web design New York

As should be evident to anyone in the cyber security industry, the wide range of available web security solutions from commercial vendors will necessarily have varying degrees of effectiveness against different threats.

 

A premise of this article is that client-side security has been under-represented in these solutions – and to see this, it helps to briefly examine the specifics of the well-known web security solutions in use today, and their respective emphases.

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Posted: Apr 18, 2020
Categories: Blog
Comments: 0

Great web design New York

Do you want your website to look like this in the search results?

1 rich snippets

Instead of this?

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time.

Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site to reach its fullest potential in the SERPs.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Web design New York

 

How to Produce Quality Titles & Meta Descriptions Automatically

Research Keywords with SEMrush Tools

Want to optimize your content for search engines? Learn how to do it with SEMrush?s ultimate keyword research guide.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

An Introduction to Google RankBrain (And How It Can Affect Your SEO)

Coca Cola’s secret formula, KFC’s seasoning, and Google’s search algorithm. These are three of the most closely-guarded secrets in the world, and they all have one thing in common. We know what some of their components are, but no one understands enough to crack the entire thing open. You can try to optimize your website as much as possible for Google, but there’s no magic formula to beat its algorithm.

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Posted: Apr 17, 2020
Categories: Mobile development
Comments: 0

Web site New York

The next big thing in Web Development after PWAs


Introduction

Accelerated Media Pages (AMP) is an open-source HTML framework that provides you with a way to create simple yet fast and smooth loading web pages with a priority for user experience. The adoption of AMP increased not only page speeds but also improved conversion rates as the pages were very appealing to the user.

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Our Technical News

5 Essential Skills for Web Developers Today

Posted: Apr 11, 2020
Categories: Web Design
Comments: 0

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HTML and CSS

Surprised to see these two on the list? That’s understandable to some degree, as there are certainly more “exciting” technologies out there. But that doesn’t mean we should dismiss them.

To the contrary, both HTML and CSS continue to be the building blocks of the web. HTML is as important as ever, even if you’re using more robust languages such as PHP or JavaScript. Its role has evolved from something we used to style or lay out a page (though it was never intended for that purpose) to helping us build a semantic and accessible web.

CSS has also seen quite the evolution in its own right. The rise of CSS Grid and Flexbox have transformed how we create layouts. And it has also become a staple of animation, along with responsive design and advanced styling techniques. In some cases, it even serves as a solid replacement for JavaScript.

So, just like a house needs a solid foundation, web developers need to understand HTML and CSS inside-out. It would be difficult to accomplish other advanced functionalities without them.

HTML Code

JavaScript

JavaScript has also seen its own evolution. It started as a language that was often used to manipulate DOM elements and add a bit of functionality to websites. And it’s still quite adept for this purpose.

However, we’re now seeing entire interfaces being built with JavaScript as the main ingredient. This has a lot to do with some powerful frameworks that have come along in recent years. React and Vue, in particular, have led the way in this area.

While we haven’t seen these UIs take over the web just yet, it’s a segment that should continue to grow. That alone makes it worth digging into a framework or two.

Another area of growth is coming from WordPress and its Gutenberg block editor. It makes heavy use of React, which also happens to be a requirement for creating custom blocks natively.

Put it all together and you have lots of valid reasons for focusing on your JavaScript skills.

A man reading a JavaScript book.

The Command Line

Everyone loves a good GUI. It just seems more comforting to point-and-click or drag-and-drop your way to accomplishing your goals. Still, the command line remains very relevant.

The funny thing is that even the latest buzzworthy technologies rely on the command line, or at least recommend its use. Take GatsbyJS, for example. The static site generator is all the rage these days and requires the command line to both build and maintain websites.

WordPress is the world’s most popular CMS and also has a wonderful CLI tool. It’s not required, but can perform the same functions as the visually-oriented Dashboard. And it also does some things the Dashboard can’t do, like large-scale search and replace, which makes it perfect for multisite installations and enterprise-level usage.

If you’re getting into version control, Git is another tool where the command line is recommended. There are some visual tools as well, but commands generally allow for more advanced usage.

Even if you don’t feel giddy at the sight of a terminal window, it’s still important that you know your way around one. Otherwise, you may not be able to accomplish everything your projects require.

A woman sitting at a computer.

How to Work with APIs

These days, websites don’t just depend on local files or databases. They often pull data from a number of outside sources. Providers such as social media platforms, cloud services and content delivery networks (CDNs) are powering a lot of essential functionality.

In many cases, websites interface with these outside sources via an API (Application Programming Interface). This allows for accessing a service or application’s data and features through a specific set of procedures – usually via code.

APIs are not one-size-fits-all, however. They can be proprietary – so what works for one service probably won’t work for others. Tapping into one usually requires digging into a particular API’s documentation.

Therefore, it’s important to learn the details behind whichever APIs you want to work with. Whether that’s TwitterAmazon AWS or Google Maps, you’ll have to study up to get the most out of them.

Sometimes we can get lucky and the API functionality we need is already there for us. Often, you’ll find it in something like a WordPress plugin. But there will be times when you have to work directly with a provider to accomplish what you need.

A woman using a laptop computer, standing near servers - Web Developer Skills

The Ability to Adapt

It seems like there is always some new tool, technique or code breakthrough looking for our attention. So, our last essential skill in this roundup is all about adapting to an ever-changing web.

One of the biggest fears in web design and development is that of falling behind. You don’t want to be left holding the bag while others seize on the latest and greatest trends.

That’s why it’s vitally important to adapt to new ways of doing things and seeing how they fit into your workflow. This will enable you to stay relevant in the marketplace and potentially book some exciting projects.

There’s a catch, though. Not every new thing is going to be worth your time. The challenge is in finding skills to add to your repertoire that fit the types of projects you want to work on.

Perhaps the best thing to do is keep an eye on industry trends. If you see something that can benefit your career (or looks interesting), take time to learn more about it. Once you determine it’s a good fit, you can dig deeper.

A desk with design books and a laptop computer - Web Developer Skills

Learn the Basics, Then Move Forward

There is a lot of pressure on developers to absorb libraries worth of knowledge. But the truth is that you don’t need to know every detail.

Each one of the skills mentioned here are vast. And it’s unlikely that any living soul knows everything there is to know about them. The key is in learning the foundational aspects first and foremost.

By familiarizing yourself with the basics, you will have the opportunity to add depth to your knowledge over time. Quite often, we learn how to do xy and z because we’re working on a project that requires it. That’s a natural benefit of experience.

So, if there are some areas on this list you don’t know much about – don’t worry. Start small and work your way up. Eventually, you’ll have the skills necessary to succeed.

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Latest Blogs

Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

Read more
Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

Read more
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