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Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

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Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

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Posted: Apr 23, 2020
Categories: Web Design
Comments: 0

Great web design New York

Brands with soul can cross borders and excel globally.

GETTY

Definitions of brands often seem as abundant as the brands themselves. In the solemn treatises on what attributes a brand should embody, soul has been absent… until Sanjay Khosla dove in.

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Posted: Apr 23, 2020
Categories: Security
Comments: 0

Web design New York

As should be evident to anyone in the cyber security industry, the wide range of available web security solutions from commercial vendors will necessarily have varying degrees of effectiveness against different threats.

 

A premise of this article is that client-side security has been under-represented in these solutions – and to see this, it helps to briefly examine the specifics of the well-known web security solutions in use today, and their respective emphases.

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Posted: Apr 18, 2020
Categories: Blog
Comments: 0

Great web design New York

Do you want your website to look like this in the search results?

1 rich snippets

Instead of this?

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time.

Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site to reach its fullest potential in the SERPs.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Web design New York

 

How to Produce Quality Titles & Meta Descriptions Automatically

Research Keywords with SEMrush Tools

Want to optimize your content for search engines? Learn how to do it with SEMrush?s ultimate keyword research guide.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

An Introduction to Google RankBrain (And How It Can Affect Your SEO)

Coca Cola’s secret formula, KFC’s seasoning, and Google’s search algorithm. These are three of the most closely-guarded secrets in the world, and they all have one thing in common. We know what some of their components are, but no one understands enough to crack the entire thing open. You can try to optimize your website as much as possible for Google, but there’s no magic formula to beat its algorithm.

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Posted: Apr 17, 2020
Categories: Mobile development
Comments: 0

Web site New York

The next big thing in Web Development after PWAs


Introduction

Accelerated Media Pages (AMP) is an open-source HTML framework that provides you with a way to create simple yet fast and smooth loading web pages with a priority for user experience. The adoption of AMP increased not only page speeds but also improved conversion rates as the pages were very appealing to the user.

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Our Technical News

7 Modern Web Design Techniques to Follow in 2019

Posted: Apr 12, 2020
Categories: Web Design
Comments: 0

Best web site design New York

“Creativity is knowing how to hide your sources.” – Albert Einstein

With every year new techniques and trends making into the foray. It is important that the web designers play with the new motifs, experiment and explore to see how customers react to the new change. However, the question is, whether to follow the crowd or to do something diametrically opposite.

Following the trend means you are going with the style that has been proven to work. On the contrary, to be creative and stand out in the ‘crowd’, you might decide not to follow the trend. No matter what you choose, knowing the latest techniques make it easier to decide whether to follow a trend or go on a different path altogether with the designing.

Getting to know the techniques is not that difficult; you just have to look around and identify what people are getting into or buying. However, understanding a trend and its emergence (the reason behind its popularity) can be difficult. The rise of new techniques in web designing is often the result of evolving technologies, SEO enhancement, users’ behavioral changes, and more.

website-design-template-layout-development-internet

In this blog, we will discuss 7 modern web design techniques of 2019. They can be categorized under the following headings:

  • Fonts.
  • Minimalism & Diversity.
  • Shape, Color & Customized Design.
  • Interaction & Navigation.

These categories are significant in web designing. They are crucial in delivering a good user experience that eventually leads to increased footfall and brand recall.

 

Recommended for you: Essential 11 Website Design Trends for 2019 You Can’t Ignore.

Fonts

typography-fonts-characters-letters-design

Brands are letting go of age-old techniques and adopting new fonts to differentiate themselves from the competition.

#1 Serif

Web Design Techniques 2019 - Point 1There was a time when San Serifs was used only for the digital content while Serifs was used only for print. Today, designers and brands are no longer sticking to that tradition; instead, they are using different types of Serif font (wiki). So why this change? Often a critique can judge a company for not deviating from Sans Serif as an indication that it still follows an old ideology.

However, the fact that many brands are moving towards a variety of Serif fonts for their logo writing. This can soon become the hallmark of companies becoming matured. It is a technique that is staying in 2019 along with outlined writing style of the brand logo.

This technique of writing in a variety of Serif fonts with an outlining is catching among top brands. The inside space of the alphabet is emptied that helps in holding the attention of the viewer.

Minimalism & Diversity

minimalist-landing-page-dropbox

Diversity in designing the web has become the norm. Most companies are looking for designs that catch the eyes of the clients. But do not overload them with too many visuals. Hence web designers have the tough task of putting across that diversity on the web page with a minimalist approach.

#2 Glitch Art

Web Design Techniques 2019 - Point 2The retro art form has made its way back in the web designing world. Along with the muted colors, the designer is using Glitch Art (wiki). The idea of glitch art becoming a technique is maybe because we are so reliant on computers that we can’t imagine a life without them. Many fears that computers might take over the world. Hence the idea of breaking down the technology is becoming appealing. It allows the viewer to see the warped, glitchy, and double exposed parts of the technology that has become part of our lives.

The execution of glitch art is both alluring as an idea and from a design execution perspective. It provides a strange aspect of the time that we are living in with the element of uncertainty of the future. This web designing art form heightens the sense of disorientation while giving a distinct mind-blowing look.

In Glitch art, a designer does not have an option of stuffing the page with too many images and content. The art itself needs to speak. It is thus ensuring that there is a minimum but relevant information that attract the viewers without distracting them.

#3 Inclusivity

Web Design Techniques 2019 - Point 3The full form www is ‘world wide web,’ and since the internet is connecting everyone across the world, it is vital that the websites should reflect every culture, people of a different color, gender, identities, and age. The content hence has to be inclusive rather than having stock photos of either ‘white’ toned figured female models or ‘white’ gym-going, pumped up male models grinning at the viewer.

The trend now is that when a company establishes or re-establishes its brand, it makes people from all parts of the globe feel welcomed to its digital space. This trend is here to stay as web designers are now required to find techniques for creating designs that are inclusive and showcases the diversity of the human race.

You may like: 7 Tools to Ease the Logo Design Process for your Business.

Shape, Color & Customized Design

art-group-team-color-palette-draw-paint-creativity

Internet users now don’t have the patience to view websites that are cluttered visually and have less sharp-edged geometric shapes. Viewers are looking for fluidity in the designs of the pages that cater specifically to that particular brand and company. As a result, the way designers now use shape, color, and designing of the web page is very different from the last few years.

#4 Black & White with Organic Shapes

Web Design Techniques 2019 - Point 4Designers are using black and white to lure viewers to the pages. This is a unique way of showcasing the brand as when other colors are missing, we see the textures, shapes more clearly.

While white is more reserved and cleaner, black is strong and assertive. It creates a unique balance, the yin, and yang for the website. So, at times, to create a dramatic effect, the designer leaves plenty of white space or black space and adds a minimal amount of color on the item that needs to be highlighted. This is great to lead a user to a call-to-action button.

Along with this, the transitions between black & white, and even other colors are done with smooth edges and organic shapes.

#5 Customized Design

Web Design Techniques 2019 - Point 5All companies want to stand out among the crowd and be distinguishable from the competitors. Hence the use of old generic templates for designing is taking a backseat. Designers now understand the demand of the clients to use templates that have more customization capabilities, in case the client choose not to design the website from scratch that takes more time and effort.

Companies are now moving away from ‘template format’ for web designing. Instead, they are embracing the cohesive and unique way of presenting their brand with customized pages. These have an exclusive illustration that gives space to creativity for the brand while creating a personality for the brand.

Interaction & Navigation

computer-desk-internet-laptop-macbook-photos-pictures-website-image

Any website in today’s age will lose viewers if it fails to be interactive and does not offer smooth and seamless navigation. One of the important aspects of web designing is providing the viewer’s multiple interactive options as well as a web page that is mobile friendly.

#6. Micro-interactions

Web Design Techniques 2019 - Point 6These have been in use for a long time, but in 2019, most web designers and developers are using them since they enable a more engaging experience. Micro-interaction is a specific response the site gives to the viewer every time an action is taken. This engages the audience more while subtly transmitting information. Micro-interactions also provide a smarter look to the webpage.

#7. Pop-Ups and Navigation

Web Design Techniques 2019 - Point 7Viewers are least excited about the pop-ups. They disrupt the user’s webpage experience and stops them from scrolling or take any other actions that they wish. It’s time for the pop-ups to go. Also, with Google’s announcement of punishing a site with its SEO ranking if they use such pop-ups, is forcing designers to stay away from them.

Additionally, with most people browsing websites on mobile devices, designers now create websites that offer thumb-friendly navigation.

You may also like: Top 10 High-End Laptops for Graphics and Designing.
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Latest Blogs

Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

Read more
Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

Read more
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