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Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

Read more
Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

Read more
Posted: Apr 23, 2020
Categories: Web Design
Comments: 0

Great web design New York

Brands with soul can cross borders and excel globally.

GETTY

Definitions of brands often seem as abundant as the brands themselves. In the solemn treatises on what attributes a brand should embody, soul has been absent… until Sanjay Khosla dove in.

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Posted: Apr 23, 2020
Categories: Security
Comments: 0

Web design New York

As should be evident to anyone in the cyber security industry, the wide range of available web security solutions from commercial vendors will necessarily have varying degrees of effectiveness against different threats.

 

A premise of this article is that client-side security has been under-represented in these solutions – and to see this, it helps to briefly examine the specifics of the well-known web security solutions in use today, and their respective emphases.

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Posted: Apr 18, 2020
Categories: Blog
Comments: 0

Great web design New York

Do you want your website to look like this in the search results?

1 rich snippets

Instead of this?

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time.

Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site to reach its fullest potential in the SERPs.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Web design New York

 

How to Produce Quality Titles & Meta Descriptions Automatically

Research Keywords with SEMrush Tools

Want to optimize your content for search engines? Learn how to do it with SEMrush?s ultimate keyword research guide.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

An Introduction to Google RankBrain (And How It Can Affect Your SEO)

Coca Cola’s secret formula, KFC’s seasoning, and Google’s search algorithm. These are three of the most closely-guarded secrets in the world, and they all have one thing in common. We know what some of their components are, but no one understands enough to crack the entire thing open. You can try to optimize your website as much as possible for Google, but there’s no magic formula to beat its algorithm.

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Posted: Apr 17, 2020
Categories: Mobile development
Comments: 0

Web site New York

The next big thing in Web Development after PWAs


Introduction

Accelerated Media Pages (AMP) is an open-source HTML framework that provides you with a way to create simple yet fast and smooth loading web pages with a priority for user experience. The adoption of AMP increased not only page speeds but also improved conversion rates as the pages were very appealing to the user.

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Our Technical News

Does social media influence your SEO?

Posted: Jan 20, 2020
Comments: 0
Author: Sales

professional web site

Siobhan Cunningham

Siobhan is lead of the Social media team at Yoast. She enjoys writing and is interested in basically any type of digital communication.

 

Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t either. You even see recent tweets popping up in search results now! So let’s discuss: how does social media influence SEO?

Customers are looking for you

SEO is about being found, so let’s start with the basics. If people are looking for you, make sure they find you! Customers that have heard about your brand might look for you on social media, or even through Google. As a professional company or brand, they expect you to be there. You don’t want them to come up empty, or worse: stumble on another business with a similar name while thinking it’s you. For that reason, it’s a good idea to claim your profiles. Even if you’re not planning on using the platform right now, you might want to in the future.

If you do register on a social platform and are not planning to actively maintain the profile, let your visitors know. Platforms like Twitter and Facebook have the option to pin a tweet or post right at the top of your profile. In that post, explain that while you are not actively present there, they did find the right brand and yes, they can reach you. Point them to other means of communication, like email, make it easy for them! Another plus of claiming profiles: If in the future you do decide to start using a platform, you’re ready to go. Social media is ever-changing, so you never know if you might.

Setting up your social media accounts

When you register with social media platforms, do so seriously. Use a high-quality logo and fill out all the fields offered. If you have physical stores: add them, and their opening hours. A Google My Business account is especially valuable for this! In general, make sure your profiles look professional and up to date. And: be consistent. Use the same brand name across platforms, so people (and search engines!) know it’s you.

Social accounts showing in search results

Did you know that your social accounts can show up when people search for your brand name in search engines? For example, in Google’s Knowledge Panel. Here’s an example of what that looks like:

That looks professional, right? It adds trust as well because users have no doubt that if they click the profile buttons there, they’ll end up on your social account. Learn more: How to add social profiles to Google’s Knowledge Graph.

Latest tweets in search results

What we think is really cool is how Google regularly show an account’s latest tweets, right up there between other search results. Here’s an example of a so-called tweet carousel that shows when you search Google for [yoast].

This is a great way to showcase your business and what you’re all about, while enticing people to visit your profile and follow you for more. 

Claim your space in the search results

What’s also important: content like tweet carousels take up (way) more place in the search results! The same goes for your actual social accounts: they show up too. The more space you claim in the top search results, the more you push down other results. It definitely increases the chances of people clicking through to any of your places on the web!

More traffic to your website

Now you understand the actual benefits of claiming (and preferably regularly updating, but more on that in a later blog post) your social media accounts, how does that tie into your SEO strategy? The idea is quite simple: if people are talking about you, online or offline, you’re relevant. As you might know by now, that is what search engines are looking for: Google wants to present users with the most relevant results. They love serving up search results that they know others find interesting.

So if you offer awesome content on your website, why not spread it even further by referring to it in other places, like on Facebook? It’s your content so it’s yours to share. Help people discover you! By convincing people to click to find out more, read on, etc., your social media posts could seriously increase traffic to your website. 

Brand awareness through social media

Having success in social media also increases brand awareness. If you’re sharing great content, people will connect that positive experience to your brand name and experience. They might share your content or even just ‘like’ it. Either way, they’re helping you reach a new audience. Social media algorithms like content that other people like, they’ll help spread it further. Now, if these new people see and enjoy your content, they might start following you! They’ll get to know you and your products, services, or whatever it is you want them to know about. 

Social media and SEO

Wrapping up: we wouldn’t say that just the fact that you are on social media has a direct impact on rankings. But, as with many ranking factors, it can help indirectly. An increased brand awareness, more traffic, people enjoying your content, all of those could help your website’s success.

So you know that it can pay off to use social media for your brand. But one of the hardest, if not the hardest, things of social media is: what do you ‘do’ on them? What kind of content are you supposed to share? How do you make a social media plan for your business or blog? How much time will it take? Is it worth it? We’ll cover setting up a social media strategy in an upcoming blog post, so stay tuned!

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Latest Blogs

Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

Read more
Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

Read more
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