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News Summaries

Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

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Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

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Posted: Apr 23, 2020
Categories: Web Design
Comments: 0

Great web design New York

Brands with soul can cross borders and excel globally.

GETTY

Definitions of brands often seem as abundant as the brands themselves. In the solemn treatises on what attributes a brand should embody, soul has been absent… until Sanjay Khosla dove in.

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Posted: Apr 23, 2020
Categories: Security
Comments: 0

Web design New York

As should be evident to anyone in the cyber security industry, the wide range of available web security solutions from commercial vendors will necessarily have varying degrees of effectiveness against different threats.

 

A premise of this article is that client-side security has been under-represented in these solutions – and to see this, it helps to briefly examine the specifics of the well-known web security solutions in use today, and their respective emphases.

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Posted: Apr 18, 2020
Categories: Blog
Comments: 0

Great web design New York

Do you want your website to look like this in the search results?

1 rich snippets

Instead of this?

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time.

Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site to reach its fullest potential in the SERPs.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Web design New York

 

How to Produce Quality Titles & Meta Descriptions Automatically

Research Keywords with SEMrush Tools

Want to optimize your content for search engines? Learn how to do it with SEMrush?s ultimate keyword research guide.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

An Introduction to Google RankBrain (And How It Can Affect Your SEO)

Coca Cola’s secret formula, KFC’s seasoning, and Google’s search algorithm. These are three of the most closely-guarded secrets in the world, and they all have one thing in common. We know what some of their components are, but no one understands enough to crack the entire thing open. You can try to optimize your website as much as possible for Google, but there’s no magic formula to beat its algorithm.

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Posted: Apr 17, 2020
Categories: Mobile development
Comments: 0

Web site New York

The next big thing in Web Development after PWAs


Introduction

Accelerated Media Pages (AMP) is an open-source HTML framework that provides you with a way to create simple yet fast and smooth loading web pages with a priority for user experience. The adoption of AMP increased not only page speeds but also improved conversion rates as the pages were very appealing to the user.

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Our Technical News

Exploring The Latest Web Design Trends Together With Be Theme

Posted: Mar 27, 2020
Categories: Web Design
Comments: 0

Web design New York

What are some of the most effective ways to grab a user’s attention? What engages them most? Trends come and go, but it’s still important to know which trend best fits your project.

(This is a sponsored article.) Designers have a strange relationship with trends. On the one hand, when designers follow a crowd, they might feel that they aren’t able to express enough creativity. On the other hand, trends can tell designers a lot about user preferences — what people love, what they hate — and ultimately help designers to create products with better adoption rates.

People are visual creatures, and visual design has a significant impact on the way we understand products. In this article, I want to focus on the most crucial web design trends and illustrate each trend using Be Theme, a responsive multipurpose WordPress theme.

Let’s get started.

1. Digital Illustrations

Digital illustrations have become one of the most important trends in visual design. Relevant illustrations can make your design stand out from a crowd and establish a truly emotional connection with visitors. Illustrations are quite a versatile tool; product designers can use digital illustrations for various purposes: for hero sections, for feature descriptions, or even as a subtle icon in the navigation bar.

Two types of illustrations are popular among digital designers: hand-drawn flat illustrations and three-dimensional ones. Flat hand-drawn ones give an impression of fine craftsmanship, of a hand-made design; it’s relatively easy to see the personal style of the illustrator through their work. Slack, Intercom and Dropbox are just a few companies that use flat hand-drawn illustrations.

Hand-drawn illustrations look and feel personal for users

Hand-drawn illustrations look and feel personal for users. (Image source: themes.muffingroup) (Large preview)

Three-dimensional illustrations are quite a new trend. Designers started using them to add more realism, blurring the boundary between the digital and physical worlds.

3D illustrations give users the impression that they can almost reach out and touch objects in the scene

3D illustrations give users the impression that they can almost reach out and touch objects in the scene. (Image source: themes.muffingroup) (Large preview)

2. Vibrant Colors

There is a reason why so many digital product designers strive to use vibrant colors: Vibrant colors give visual interest to a layout. User attention is a precious resource, and one of the most effective ways to grab attention is by using colors that stand out. Bright colors used for the background can capture the visitor’s attention and contribute to a truly memorable experience.

Vivid colors are an excellent way to grab the visitor’s attention

Vivid colors are an excellent way to grab the visitor’s attention. (Image source: themes.muffingroup) (Large preview)

3. Hero Video Headers

“Show, don’t tell” is a foundational principle of good product design. Imagery plays a key role in visual design because it helps the designers to deliver the main idea quickly.

For a long time, web designers have had to use static imagery to convey their main idea. But the situation has changed. High-speed connections make it much easier for web designers to turn their home pages into immersive movie-style experiences. Video engages users, and users are more willing to spend time watching clips. Video clips used in a hero section can vary from a few seconds of looped video to full-length preview clips with audio.

Designers use video to tell stories

Designers use video to tell stories. (Image source: themes.muffingroup) (Large preview)

4. Split Screen

Split screen is a relatively simple design technique. All you need to do to create one is divide the screen into two parts (usually 50/50) and use each part to deliver a distinct message. This technique translates well on mobile; two horizontal panels of content can be collapsed into vertical content blocks on small screens. The technique works well when you need to deliver two separate messages, as shown below.

Split screen is an excellent choice for e-commerce websites that offer products for both women and men

Split screen is an excellent choice for e-commerce websites that offer products for both women and men. (Image source: themes.muffingroup) (Large preview)

It also works well when you have to pair a text message with relevant imagery:

Split screen can be used to connect a text message with relevant imagery

Split screen can be used to connect a text message with relevant imagery. (Image source: themes.muffingroup) (Large preview)

5. Geometric Patterns

Designers can use geometric shapes and patterns endlessly to create beautiful ornaments. This technique works equally well for digital products. Designers can use SVG images and high-resolution PNGs with geometric patterns as backgrounds. Such backgrounds scale well, so you won’t have to worry about how they will look on small and large displays.

With geometric patterns, you can let your creativity run wild

With geometric patterns, you can let your creativity run wild. (Image source: themes.muffingroup) (Large preview)

6. Gradients And Duotones

Gradients are the multipurpose tool that works in pretty much any type of design. Designers often use gradients to give their work a little more depth. Modern graphic design trends dictate the use of big, bold and colorful gradients, which help designers make a statement.

When it comes to gradients, designers have a lot of creative freedom. They can experiment with various colors and types, using radial gradient, linear gradients, etc. For example, this is what happens when you put a linear one-color gradient overlay on a photo:

One-color gradient overlay on a photo

One-color gradient overlay on a photo (Image source: themes.muffingroup) (Large preview)

And this is how a radial two-color gradient looks on a plain background:

Two-color gradient over a plain background

Two-color gradient over a plain background. (Image source: themes.muffingroup) (Large preview)

The duotone effect was made popular by Spotify, the online music-streaming service. The service was searching for a bold identity for its brand and decided to use duotones in its design.

In the simplest terms, duotones are filters that replace the whites and blacks in a photo with two colors. Duotones can make almost any image match your company’s branding; simply use your brand’s primary color as the duotone filter.

A duotone in the hero image

A duotone in the hero image (Image source: themes.muffingroup) (Large preview)

7. Bold Typography

Most designers know that content should always come first in the design process. A design should honor the message that the product’s creators want to deliver to their users. Bold typography helps designers to achieve that. Massive, screen-dominating text puts the written content center stage.

Bold fonts serve a functional purpose — they make it easy to read the text. Consider the following example. This template is an excellent example of how powerful a bold font can be:

Designers can use bold typography to make text the focal point in a graphic

Designers can use bold typography to make text the focal point in a graphic. (Image source: themes.muffingroup) (Large preview)

Conclusion

“Should I follow the trends?” As a designer, you have to answer that for yourself. But if you want to see how each trend works for your project, you can do it right now. All of the Be Theme examples listed above can serve as excellent starting points for your creative journey.

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Latest Blogs

Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

Read more
Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

Read more
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