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News Summaries

Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

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Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

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Posted: Apr 23, 2020
Categories: Web Design
Comments: 0

Great web design New York

Brands with soul can cross borders and excel globally.

GETTY

Definitions of brands often seem as abundant as the brands themselves. In the solemn treatises on what attributes a brand should embody, soul has been absent… until Sanjay Khosla dove in.

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Posted: Apr 23, 2020
Categories: Security
Comments: 0

Web design New York

As should be evident to anyone in the cyber security industry, the wide range of available web security solutions from commercial vendors will necessarily have varying degrees of effectiveness against different threats.

 

A premise of this article is that client-side security has been under-represented in these solutions – and to see this, it helps to briefly examine the specifics of the well-known web security solutions in use today, and their respective emphases.

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Posted: Apr 18, 2020
Categories: Blog
Comments: 0

Great web design New York

Do you want your website to look like this in the search results?

1 rich snippets

Instead of this?

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time.

Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site to reach its fullest potential in the SERPs.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Web design New York

 

How to Produce Quality Titles & Meta Descriptions Automatically

Research Keywords with SEMrush Tools

Want to optimize your content for search engines? Learn how to do it with SEMrush?s ultimate keyword research guide.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

An Introduction to Google RankBrain (And How It Can Affect Your SEO)

Coca Cola’s secret formula, KFC’s seasoning, and Google’s search algorithm. These are three of the most closely-guarded secrets in the world, and they all have one thing in common. We know what some of their components are, but no one understands enough to crack the entire thing open. You can try to optimize your website as much as possible for Google, but there’s no magic formula to beat its algorithm.

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Posted: Apr 17, 2020
Categories: Mobile development
Comments: 0

Web site New York

The next big thing in Web Development after PWAs


Introduction

Accelerated Media Pages (AMP) is an open-source HTML framework that provides you with a way to create simple yet fast and smooth loading web pages with a priority for user experience. The adoption of AMP increased not only page speeds but also improved conversion rates as the pages were very appealing to the user.

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Our Technical News

8 WEB DESIGN TRENDS WE ARE CURRENTLY DROOLING OVER

Posted: Mar 27, 2020
Categories: Web Design
Comments: 0

Web site New York

AND HOW VISUAL GRAPHICS ARE BECOMING A BIGGER PART OF THE BROWSING PROCESS THAN EVER BEFORE

May 10, 2018 | Web Design

Tangible Strategies | Small Business Marketing Greenville SC | 11 Questions to Ask Your Web Developer

Okay, y’all. We’re excited about this blog. Mostly because we are 😍 over the major design trends of 2018. They’re big. They’re bold. They’re everything.Trends come and go, so don’t feel the need to automatically incorporate all of these—or even one—if they don’t fit your brand or direction. But if you see anything that speaks to you as much as they speak to us, why not go for it? No design is permanent, and it can be fun to switch things up from time to time to keep your brand fresh.

Alright, let’s get to it, shall we?

1. GRADIENTS

Apple has been using gradients in their iOS icons for years, but now we’re seeing gradients that are big, loud, and even full screen. Popular gradients in years past were more of an ombre (different shades of one color), but now we’re seeing gradients with 2 or more distinguishable colors. And we don’t hate it at all. Don’t have the money for new professional photography? A simple gradient background mixed with a few strong design elements can be a super trendy, yet practical solution to represent your brand message and make your website pop.

2. DROP SHADOWS

Like gradients, drop shadows aren’t new, but they’re newly back on the up & up among designers. Flat design has been huge in recent years, and it isn’t necessarily going away, but it is morphing, adding in subtle depth by way of drop shadows.

This design trend isn’t JUST for aesthetics. It’s also great for user experience. Combining shadows with gradients is a fun and creative way to direct your users’ eyes to where you want them to look or click. Hello, good user flow. OH. And hello, conversions.

3. BOLD COLORS & UNEXPECTED COLOR PAIRINGS

2018 is all about color. Bold and unexpected color pairings are probably our favorite current trend, a la this recent Instagram graphic we created. (It was a really fun creative project to work on!) Vibrant and even clashing colors can be useful for newer brands hoping to instantly attract their visitors’ attention. Colors you wouldn’t normally see paired together can be very eye-catching and keep you in your users’ minds long after they’ve left your site. Like drop shadows, we’re seeing bold colors play a huge role in creating a great user experience. Anything eye-catching placed where you want your users’ eyes to go is a GO in 2018.

4. CUSTOM ILLUSTRATIONS IN PLACE OF PHOTOGRAPHS

Design this year doesn’t take itself too seriously, and illustrations prove that. They’re in. They’re fun. They’re lighthearted. Image-only design is out, and graphic designers are having a party creating custom icons and elaborate illustrations. This trend isn’t surprising from businesses that are creative and fun, but we’ve seen brands that are typically perceived as professional or serious, like the two examples below, use this design trend to stand out in their respective fields. And we like it.

5. ASYMMETRIC & BROKEN GRID LAYOUTS

This one won’t be for your everyday, run-of-the-mill professional or practice. But for those in a more creative field such as fashion, food, or even faith, we think asymmetrical layouts will be huge this year as brands create unique experiences to set themselves apart. One big change in 2017 was the introduction of asymmetrical and unconventional “broken” layouts, and this web trend has still been going strong in 2018. The appeal of the asymmetrical layout is that it is unique, distinctive, and sometimes experimental.

6. ANIMATIONS

Motion catches a user’s attention faster than anything else. Complex animations are helpful for engaging visitors throughout their entire experience on the page. Animations can be simple scrolling effects, associated with various actions users might take, or serve as focal points on your website.

7. MICROINTERACTIONS

While microinteractions are *technically* an animation, for our purposes they’re pretty different. They’re fun, like an animation, but they’re used for a much more practical purpose. Micro-interactions aren’t just for visual effect, but they can really help improve user experience, too. Here’s a great article about how microinteractions will help user flow. In case you don’t have time to read it, it basically explains that microinteractions are used to let the user know:

a) the button can be interacted with now, or
b) the button can be interacted with soon, or
c) the button is being interacted with already

And they do this in a subtle and tasteful way.

8. BIG, BOLD TYPOGRAPHY

Remember how we mentioned images are out and illustrations and animations are in? Well, we’ve seen a lot of sites with jumbo-sized characters even replacing images. Large letters, lots of serif fonts, and unexpected font pairings as well as juxtaposing sans serif and serif fonts help create dynamic visuals.

With everything, there’s a cycle. Ahem, let me clear my throat. “In the ciiiirrccllleeeee, the ciiiiiirrrccllleeee of liiiiiiiiiiiffffeeeeeee.” (P.S. if you think we can’t reference the Brady Bunch one month and Lion King the next, you’re wrong.) The circle of life is the same for fonts. Sans serif fonts in all caps have been on-trend in recent years, and before that it was all lower case. I mean, I still remember the big reveal of the new Google sans serif logo in 2015. Well, this year we’re seeing a resurgence of serifs, and we’re seeing a lot more in Title Case or Sentence Case.

We’ve had a healthy debate over serif and sans serif for a few months, and we won’t say who on our team was and who wasn’t on board at first, but someone is coming around. (YAY!)

CONCLUSION

2018 is gearing up to be, IMHO, one of the most fun years in recent memory around the web. In case you didn’t notice, we said the words, “BIG” & “BOLD” several times. We can’t wait to see what designers are going to come up with and how they’re going to push the limits this year. We’re also having a lot of fun incorporating some of these into our designs whenever we can.

Are you BOLD enough to take on any of these trends?

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Latest Blogs

Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

Read more
Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

Read more
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