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Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

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Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

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Posted: Apr 23, 2020
Categories: Web Design
Comments: 0

Great web design New York

Brands with soul can cross borders and excel globally.

GETTY

Definitions of brands often seem as abundant as the brands themselves. In the solemn treatises on what attributes a brand should embody, soul has been absent… until Sanjay Khosla dove in.

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Posted: Apr 23, 2020
Categories: Security
Comments: 0

Web design New York

As should be evident to anyone in the cyber security industry, the wide range of available web security solutions from commercial vendors will necessarily have varying degrees of effectiveness against different threats.

 

A premise of this article is that client-side security has been under-represented in these solutions – and to see this, it helps to briefly examine the specifics of the well-known web security solutions in use today, and their respective emphases.

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Posted: Apr 18, 2020
Categories: Blog
Comments: 0

Great web design New York

Do you want your website to look like this in the search results?

1 rich snippets

Instead of this?

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time.

Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site to reach its fullest potential in the SERPs.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Web design New York

 

How to Produce Quality Titles & Meta Descriptions Automatically

Research Keywords with SEMrush Tools

Want to optimize your content for search engines? Learn how to do it with SEMrush?s ultimate keyword research guide.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

An Introduction to Google RankBrain (And How It Can Affect Your SEO)

Coca Cola’s secret formula, KFC’s seasoning, and Google’s search algorithm. These are three of the most closely-guarded secrets in the world, and they all have one thing in common. We know what some of their components are, but no one understands enough to crack the entire thing open. You can try to optimize your website as much as possible for Google, but there’s no magic formula to beat its algorithm.

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Posted: Apr 17, 2020
Categories: Mobile development
Comments: 0

Web site New York

The next big thing in Web Development after PWAs


Introduction

Accelerated Media Pages (AMP) is an open-source HTML framework that provides you with a way to create simple yet fast and smooth loading web pages with a priority for user experience. The adoption of AMP increased not only page speeds but also improved conversion rates as the pages were very appealing to the user.

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Posted: Apr 23, 2020
Categories: Web Design
Comments: 0

Great web design New York

Brands with soul can cross borders and excel globally.

GETTY

Definitions of brands often seem as abundant as the brands themselves. In the solemn treatises on what attributes a brand should embody, soul has been absent… until Sanjay Khosla dove in.

Khosla is a senior fellow at Northwestern University Kellogg School of Management. He addressed brands with soul in a contribution to the book Kellogg on Branding in a Hyper-Connected World.

I recently asked Professor Khosla to share some his thoughts on the concept of brands with soul.

Paul Talbot: You’ve suggested that “marketing needs to be always on at both the global and local levels.” What’s a good litmus test to use to make sure this objective is being met?

Sanjay Khosla: In the end, what really matters is profitable growth and scale, a clear purpose and a strong reason “why.”

Take the case of Oreo, which was spectacularly unsuccessful outside the United States for more than 95 years.  It was clear that what worked in the United States was not necessarily relevant in other markets.

For instance, a “copy and paste” approach clearly did not work. What worked was a model of “copy - adapt - paste.”

 While the brand’s core essence of a parent-child emotional connection was leveraged across borders, products were adapted to delight local consumers. This ranged from introducing new forms like wafers and cookie straws to various products like green tea Oreo.

Then, a lot of products failed. The approach was to fail fast, learn, move on.  If something tested well, it was adapted to delight local consumers and scaled.

Following this practical “Glocal” approach, Oreo went from a $200 million brand outside the United States to a billion-dollar business in five years (with healthy margins) outside the United States.  

In today's “always on” world, agility in execution is critical. During a massive power outage at the 2013 Super Bowl, Oreo tweeted a darkened photo that read “you can still dunk in the dark.” The tweet instantly went viral. This was a good example of acting quickly and being “always on.”

Talbot: If we consider the two objectives of addressing local and global markets as serving two masters, is this notion flawed? 

Khosla: A powerful way to approach this is by aligning behind a clear sense of purpose which goes beyond borders.  Take Lifebuoy soap, which is more than 100 years old.

The Lifebuoy team started a program to teach healthy handwashing habits in many markets to help prevent disease. This powerful program to help a child reach the age of 5 years through healthy handwashing habits has reached over 458 million people in 29 countries.  It is always exciting when there is impact at scale and not just a good story.

A clear sense of purpose is also hugely motivating and inspiring for various stakeholders, including employees.  

 Talbot: What about the creative? How should messaging be developed when common threads and similarities between markets are difficult to find?

Khosla: Emotional connections go across borders. In the case of Oreo, the parent-child relationship moved extremely effectively across borders. A major change was to localize creative execution to resonate in individual markets.

So, a difficult decision was whether we take the highly successful “Twist, Lick, and Dunk” ritual used by Oreo in the U.S. for many years to markets outside the United States. Market research was going to be of absolutely no help in this decision. Many local leaders refused to believe that ‘Twist, Lick, and Dunk’ linked with milk would work in their markets.

At the end, a decision was taken to use the “Twist, Lick, and Dunk” ritual across markets. This was a risky decision which paid off. The ritual helped significantly distinguish Oreo.

A key lesson is to take risks but have the courage to course correct. Fail fast, learn, and move on if things do not work. Test and learn helps, so that you do not fail at scale.

Talbot: Any other insights you’d like to share?

Khosla: In today’s “GloDig” (Global, Digital) world, entry barriers have come down dramatically. It’s fantastic to see many “Davids” emerge victorious against Goliath by creating new business models, being agile and scaling fast.

At the same time, brands with a clear sense of purpose endure over generations. Doing good while doing well.

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Latest Blogs

Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

Read more
Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

Read more
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