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Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

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Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

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Posted: Apr 23, 2020
Categories: Web Design
Comments: 0

Great web design New York

Brands with soul can cross borders and excel globally.

GETTY

Definitions of brands often seem as abundant as the brands themselves. In the solemn treatises on what attributes a brand should embody, soul has been absent… until Sanjay Khosla dove in.

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Posted: Apr 23, 2020
Categories: Security
Comments: 0

Web design New York

As should be evident to anyone in the cyber security industry, the wide range of available web security solutions from commercial vendors will necessarily have varying degrees of effectiveness against different threats.

 

A premise of this article is that client-side security has been under-represented in these solutions – and to see this, it helps to briefly examine the specifics of the well-known web security solutions in use today, and their respective emphases.

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Posted: Apr 18, 2020
Categories: Blog
Comments: 0

Great web design New York

Do you want your website to look like this in the search results?

1 rich snippets

Instead of this?

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time.

Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site to reach its fullest potential in the SERPs.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Web design New York

 

How to Produce Quality Titles & Meta Descriptions Automatically

Research Keywords with SEMrush Tools

Want to optimize your content for search engines? Learn how to do it with SEMrush?s ultimate keyword research guide.

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Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

An Introduction to Google RankBrain (And How It Can Affect Your SEO)

Coca Cola’s secret formula, KFC’s seasoning, and Google’s search algorithm. These are three of the most closely-guarded secrets in the world, and they all have one thing in common. We know what some of their components are, but no one understands enough to crack the entire thing open. You can try to optimize your website as much as possible for Google, but there’s no magic formula to beat its algorithm.

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Posted: Apr 17, 2020
Categories: Mobile development
Comments: 0

Web site New York

The next big thing in Web Development after PWAs


Introduction

Accelerated Media Pages (AMP) is an open-source HTML framework that provides you with a way to create simple yet fast and smooth loading web pages with a priority for user experience. The adoption of AMP increased not only page speeds but also improved conversion rates as the pages were very appealing to the user.

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Our Technical News

Understanding web security solutions

Posted: Apr 23, 2020
Categories: Security
Comments: 0

Web design New York

As should be evident to anyone in the cyber security industry, the wide range of available web security solutions from commercial vendors will necessarily have varying degrees of effectiveness against different threats.

 

A premise of this article is that client-side security has been under-represented in these solutions – and to see this, it helps to briefly examine the specifics of the well-known web security solutions in use today, and their respective emphases.

Web Application Firewalls (WAFs)

The design of web application firewalls (WAFs) addressed the fact that the target of most malicious activity is not always the infrastructure surrounding a web hosting environment, but rather the application itself. By manipulating or exploiting security weaknesses in the critical applications of a business, bad actors could gain access to the most valuable assets.

WAFs are built to track the specifics of an application protocol versus the most foundational focus of an IDS/IPS. A WAF has the great advantage of being able to line up closely with the back-and-forth between user and application so that weird commands or other unusual behavior can be identified easily. Doing this properly is easier said than done, but a WAF positioned on the server side of an application architecture can be helpful.

understanding web security solutions

 

Figure 1. WAF architecture

One challenge to WAF operation is the complexity of dealing with the incessant pace of change for applications in a modern DevOps environment. Another challenge, however, is a WAF’s inability to detect and mitigate client-side security exploits. Like an IDS/IPS, when exploit code finds its way to the user’s browser, mitigation of subsequent attack behavior is no longer in the purview of the server-side controls.

Secure Sockets Layer (SSL)

The use of Secure Sockets Layer (SSL) is an important contribution to secure eCommerce because it provides strong protection for the provision of user credential information – and, in particular, credit card numbers over the Internet. Virtually all eCommerce purchases today require some form of credit card exchange, and SSL has been invaluable in reducing the risk of this data being inappropriately observed in transit.

The infrastructure supporting SSL is surprisingly complex, and has required cooperation between various different organizations including the eCommerce vendor, the hosting provider, the browser companies, and security entities known as Certification Authorities (CAs.) Nevertheless, the SSL infrastructure for modern on-line transactional business is strong, and has benefited companies such as Amazon.com in a profound manner.

understanding web security solutions

 

Figure 2. SSL architecture

While SSL has been a great success, its focus has been on the confidentiality of credentials, and not on the prevention of malicious attacks – especially on the client-side. Sadly, too much user training has incorrectly advised users that if they see evidence of SSL in action, that the “security issues” are covered. This might be true for avoidance of credit card sniffing attack in transit, but it is definitely not true for most web attacks, including client-side exploits.

Intrusion Detection Systems (IDS)

The most traditional means for protecting endpoints and infrastructure from security attacks involves insertion of an intrusion detection system (IDS) or intrusion prevention system (IPS) in-line with access to these components. The earliest IDS/IPS systems were built to detect attacks based on signatures of known methods, but more recent systems have been designed to include some more behavioral attributes.

Nevertheless, all IDS/IPS platforms inspect live session traffic to determine whether a given activity should be prevented from starting or terminated while on-going. This man-in-the-middle (MITM) approach its respective benefits and drawbacks, but it is common – especially since such functionality is regularly integrated into a next-generation firewall or gateway. The resulting architectural set-up for most enterprise looks as follows:

understanding web security solutions

 

Figure 3. IDS/IPS architecture for web security

One challenge with any inspection-based solution is that encrypted communications traverse the MITM security with impunity. Another is that normal downloads to the client are not easily differentiated from malicious ones. Once a bad script finds its way past the IDS/IPS onto a client browser, the malware can run without the gateway security having any idea it is occurring. This does not remove the need for MITM security, but it does highlight a major weakness.

Client-side security

The provision of security for client-side attacks requires a new type of focus, one not found in many commercial solutions. It requires that security protections either pre-install on the client, or travel to the client in a dynamic manner based on the transaction being protected – usually a user with a browser visiting a website. The traditional deployment of client-side security for enterprise users has involved the following types of solutions:

Traditional anti-malware – The use of signatures as the basis for detecting malware continues to be a mainstay of modern enterprise security – and this extends to web application security. Many CISO-led teams rely on their anti-malware vendor to help reduce the risk of malware that might have been downloaded from a website. As one might expect, even with behavioral enhancements, this remains a weak control.

Virtual containers – The use of virtualized client computing environments, sometimes referred to generally as virtual containers, supports the idea that if malware finds its way to the endpoint, then it cannot reach real assets. This approach requires deployment of endpoint virtualized software, which often requires some work to minimize impact to application performance or use.

Web isolation – This technique involves a MITM gateway being positioned between the client and the website. Such processing can be software-only, or for higher assurance, implemented in hardware. The use of MITM gateways is shown here as a client-side protection because it extends the virtualization concept to the gateway.

Off-line detonation – The use of virtualized, off-line detonation is a useful means for detecting downloadable malware, and is commonly found in protection schemes for email attachments. It is also implemented frequently as part of a MITM gateway, and like isolation, complements the use of controls more specifically designed to protect the browsing session from website-born malware.

That such an assortment of methods exists is both good news and bad news for enterprise security managers: On the one hand, it is good news because these are all sensible controls, each with successful vendors supporting a range of enterprise customers. But it is also bad news in the sense that none address the problem of flexible, policy-based security policy enforcement for applications executing on the client browser.

In the next article, we’ll describe several standard application-specific controls that have emerged to address the risk of attacks such as Magecart, card skimming, and other web application and eCommerce-born exploits. The technology will be explained in the context of a typical client-side security platform, which implements content security policies, subresource integrity, and other security safeguards that should be of interest to the security team.

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Latest Blogs

Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

Read more
Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

Read more
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