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Any query we may have can be instantly answered by the little boxes in our pockets. All we need to do is open up Google, type what we want to know, and we’ve got an answer instantaneously.

But how does Google dig through the internet, past billions of pages, only to find the one that we are looking for? Not only does it find what we need, but it does it in thousandths of seconds.

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Here's a reality check for 2020 — only one-third of businesses make it to the 10 year mark.

No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail.

The good news? You don't have to figure it all out on your own, because I've done a lot of the legwork for you.

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The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains:

1. Wrap the title of your page in H1 tags
2. Use one — and only one — H1 tag per page

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SEMrush Content Marketing Platform

Combine Creativity & Analytics on Each Step of Your Workflow. Empower Your Content Marketing with Data, Today!

The SEO landscape for law firms is fiercely competitive.

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If you’ve ever seen something like this in the search results…

Knowledge Card for the query “harrison ford age”.

… then you’ve already experienced the benefits of Google’s Knowledge Graph.

But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO?

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Google recently sunset the old version of their Search Console tools and migrated all webmasters over to the “new version” of Search Console. One of the features missing from the new version of Google’s webmaster tools is the “Fetch As Google” function underneath the Crawl tab. This was how webmasters could request that Google crawl and index new URLs on their site. However, websites can still do this in Search Console. It just works differently now.

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Most people think “great content” is what’s going to help them improve their SEO standing. Alas, that isn’t true anymore. You could write an incredible article and that still would not be enough, unfortunately!

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Most of us have to rely on our own tools and abilities to monitor user behavior on our sites with the goal of finding ways to improve moving users through the funnel to ultimately get to our conversion goals.

Or, worse yet, we’re leaving that up to chance as we’re already overloaded working on driving organic and paid traffic to our sites to keep the top of the funnel full.

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Siobhan Cunningham

Siobhan is lead of the Social media team at Yoast. She enjoys writing and is interested in basically any type of digital communication.

Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so.

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