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PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time.

Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site to reach its fullest potential in the SERPs.

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Research Keywords with SEMrush Tools

Want to optimize your content for search engines? Learn how to do it with SEMrush?s ultimate keyword research guide.

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They say in SEO you need to use headings.

Those can be H1, H2, or even H3 tags.

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The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains:

1. Wrap the title of your page in H1 tags
2. Use one — and only one — H1 tag per page

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How to Find Right Keywords with SEMrush

Finding proper keywords has never been that easy. Learn how to do it step by step with SEMrush?s Keyword Magic tool.

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!

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If you want to be a good designer, it is very important that you’re on top of the trend before it even is a trend.

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What exactly is an animation?

The animation trend

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Geographic distribution of infections.

 BITSIGHT

Microsoft and partners have announced a major breakthrough in the fight against hackers today (March 10), with the takedown of the prolific Necurs botnet. This automated network infected as many as nine million computers, used as endpoints to distribute dangerous emails and malware. Between 2016 and 2019, the Nucurs network was likely responsible for 90% of the world’s email-distributed malware.

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Try 3for FREE!

Google's featured snippets are prime real estate in the SERPs, but if you want to capture them, it's hard to know where to start. This powerful tool identifies and organizes featured snippet data for your keywords, making it easier for you to rank in position 0. Try 3 URLs for FREE!

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If you’ve made the leap to be a freelancer, and now it’s time to find impactful work. Here are 15 freelance websites to get your career started.

It seems like in almost any conversation about freelancing, the word "hustle" gets dropped. But being your own boss doesn't mean a continual struggle to scrape up work.

Working smarter means using freelance design job boards to your advantage.