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How SEOs Can Help...

SEO Consulting | Marketing Industry | Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

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PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time.

Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site to reach its fullest potential in the SERPs.

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Research Keywords with SEMrush Tools

Want to optimize your content for search engines? Learn how to do it with SEMrush?s ultimate keyword research guide.

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Coca Cola’s secret formula, KFC’s seasoning, and Google’s search algorithm. These are three of the most closely-guarded secrets in the world, and they all have one thing in common. We know what some of their components are, but no one understands enough to crack the entire thing open. You can try to optimize your website as much as possible for Google, but there’s no magic formula to beat its algorithm.

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Do you know the basics of link building, but struggle to get a campaign off the ground? This advanced guide will show you how to do that—fast.

Link building outreach can be broken down into three tasks:

1. Finding prospects
2. Finding contact information
3. Sending emails

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This is a complete guide to technical SEO.

In this all-new guide you’ll learn all about:

• Crawling and indexing
• XML sitemaps
• Duplicate content
• Structured data
• Hreflang
• Lots more

So if you want to make sure that your technical SEO is up to speed, you should get a lot of value from today’s guide.

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They say in SEO you need to use headings.

Those can be H1, H2, or even H3 tags.

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If you are trying to get your online business up and running or if you have been in the game for a while, you probably already know how important it is to get in front the eyes of your target audience, and to do that, you have to make friends with the search engines, so to speak. In other words, SEO is an absolute must, and we find it pretty ridiculous whenever we come across content which advertises something bombastic like “SEO is dead”.

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Here's a reality check for 2020 — only one-third of businesses make it to the 10 year mark.

No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail.

The good news? You don't have to figure it all out on your own, because I've done a lot of the legwork for you.

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The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains:

1. Wrap the title of your page in H1 tags
2. Use one — and only one — H1 tag per page

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Google recently sunset the old version of their Search Console tools and migrated all webmasters over to the “new version” of Search Console. One of the features missing from the new version of Google’s webmaster tools is the “Fetch As Google” function underneath the Crawl tab. This was how webmasters could request that Google crawl and index new URLs on their site. However, websites can still do this in Search Console. It just works differently now.

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Most people think “great content” is what’s going to help them improve their SEO standing. Alas, that isn’t true anymore. You could write an incredible article and that still would not be enough, unfortunately!

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The Ultimate SERP Marketing Tool

Featured snippets, "People also ask," Images, and Videos now appear in more search results than ever before. How many of those results are yours? Quickly identify and capture the best opportunities using our Featured Snippets+ Tool for ultimate SERP domination.