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How SEOs Can Help...

SEO Consulting | Marketing Industry | Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

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Definitions of brands often seem as abundant as the brands themselves. In the solemn treatises on what attributes a brand should embody, soul has been absent… until Sanjay Khosla dove in.

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Coca Cola’s secret formula, KFC’s seasoning, and Google’s search algorithm. These are three of the most closely-guarded secrets in the world, and they all have one thing in common. We know what some of their components are, but no one understands enough to crack the entire thing open. You can try to optimize your website as much as possible for Google, but there’s no magic formula to beat its algorithm.

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Do you know the basics of link building, but struggle to get a campaign off the ground? This advanced guide will show you how to do that—fast.

Link building outreach can be broken down into three tasks:

1. Finding prospects
2. Finding contact information
3. Sending emails

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This is a complete guide to technical SEO.

In this all-new guide you’ll learn all about:

• Crawling and indexing
• XML sitemaps
• Duplicate content
• Structured data
• Hreflang
• Lots more

So if you want to make sure that your technical SEO is up to speed, you should get a lot of value from today’s guide.

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If you are trying to get your online business up and running or if you have been in the game for a while, you probably already know how important it is to get in front the eyes of your target audience, and to do that, you have to make friends with the search engines, so to speak. In other words, SEO is an absolute must, and we find it pretty ridiculous whenever we come across content which advertises something bombastic like “SEO is dead”.

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Organic traffic is hugely valuable, and marketers know it.

Growing your organic traffic, however, is a bit more nebulous.

Everyone wants to get more visitors from search engines, but not everyone is sure how to do it. So, we asked dozens of marketers for their single best tip on how to boost organic traffic.

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Any query we may have can be instantly answered by the little boxes in our pockets. All we need to do is open up Google, type what we want to know, and we’ve got an answer instantaneously.

But how does Google dig through the internet, past billions of pages, only to find the one that we are looking for? Not only does it find what we need, but it does it in thousandths of seconds.

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Here's a reality check for 2020 — only one-third of businesses make it to the 10 year mark.

No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail.

The good news? You don't have to figure it all out on your own, because I've done a lot of the legwork for you.

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How do you make sure your website will look good on every browser and device? Take a look at these responsive web designs and you’ll discover how.

In Articles on February 27, 2020 Sponsored

When designing a new website, there’s a long list of specifications and requirements you have to fulfill. It’s just the nature of web design these days. And at the top of that list sits responsive web design.

Thankfully, high-quality WordPress themes like BeTheme make it insanely easy to check off all the technical requirements you’re expected to meet — including responsive design. But why does it matter so much?

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User experience design is a vital component of the website design. As design-related elements have strong influence on 94% of users’ first impression, this can affect to brand reputation, customer loyalty, and sales of a website. As a result, to boost user experience, web animations have been introduced as an increasing trend for web design. Using animation on the web is a great way to make a website delightful, attractive and feel alive. You can take full advantages of creative, fun and user-friendly characteristics it brings out. Websites with a subtle animation on page load, scroll, or hover are potential to give a positive experience to users. That leads to grabbing user attention, increasing engagement, or even increasing sales. Let’s check out the top 5 cool practices concerning web animations that help give a real boost to user experience.

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If you’ve ever seen something like this in the search results…

Knowledge Card for the query “harrison ford age”.

… then you’ve already experienced the benefits of Google’s Knowledge Graph.

But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO?

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Guess how many websites exist in the world at this moment. Whatever your answer, we can assure you that the number reached well over 2 billion! That’s a two followed by nine zeroes!

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AND HOW VISUAL GRAPHICS ARE BECOMING A BIGGER PART OF THE BROWSING PROCESS THAN EVER BEFORE

May 10, 2018 | Web Design

Okay, y’all. We’re excited about this blog. Mostly because we are 😍 over the major design trends of 2018. They’re big. They’re bold. They’re everything.Trends come and go, so don’t feel the need to automatically incorporate all of these—or even one—if they don’t fit your brand or direction. But if you see anything that speaks to you as much as they speak to us, why not go for it? No design is permanent, and it can be fun to switch things up from time to time to keep your brand fresh.