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The 20-Minute Technical SEO Workweek

SEO

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You know technical SEO is critical, but you don’t have time to stay on top of it.

I hear you.

Many SEO professionals are juggling 100 different tasks a week and can only focus on the next few big priorities.

But checking the most critical technical SEO issues weekly has a huge ROI.

I can already hear the counter arguments from full-time technical SEO pros – “you can’t even scratch the surface in 20 minutes a week.”

I agree.

But the point of this guide is to demonstrate how to monitor your most critical issues from a high level, and diagnose where to spend more energy digging in.

Some weeks, a 20-minute checkup may be all you need.

Other weeks, you may find a disastrous canonicalization error and call in the troops for an all-hands-on-deck assault.

If you’re lagging big time on monitoring your technical SEO, you’re about to get a big efficiency boost by following this workflow weekly.

1. Search Console Overview (Minutes 0-10)

There’s no better place to start than popping over to Search Console for a high-level scan of everything. The data is straight from Google, the dashboard is already built for you, and you already have it set up for your account.

What we’re looking for is glaring errors.

We’re not digging into pages to analyze small keyword movements.

We’re looking for the big kahunas of problems.

Start with the Overview section:

 

The 20-Minute Technical SEO WorkweekRead more
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