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HTML and CSS

Surprised to see these two on the list? That’s understandable to some degree, as there are certainly more “exciting” technologies out there. But that doesn’t mean we should dismiss them.

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This morning I woke up to a nice surprise, Google has started a new series on the Google Webmaster Blog for SEO case studies and success stories. The goal, "help with convincing a boss' boss that investing in SEO or implementing structured data can be good for the business."

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Any query we may have can be instantly answered by the little boxes in our pockets. All we need to do is open up Google, type what we want to know, and we’ve got an answer instantaneously.

But how does Google dig through the internet, past billions of pages, only to find the one that we are looking for? Not only does it find what we need, but it does it in thousandths of seconds.

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Here's a reality check for 2020 — only one-third of businesses make it to the 10 year mark.

No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail.

The good news? You don't have to figure it all out on your own, because I've done a lot of the legwork for you.

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The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains:

1. Wrap the title of your page in H1 tags
2. Use one — and only one — H1 tag per page

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How do you make sure your website will look good on every browser and device? Take a look at these responsive web designs and you’ll discover how.

In Articles on February 27, 2020 Sponsored

When designing a new website, there’s a long list of specifications and requirements you have to fulfill. It’s just the nature of web design these days. And at the top of that list sits responsive web design.

Thankfully, high-quality WordPress themes like BeTheme make it insanely easy to check off all the technical requirements you’re expected to meet — including responsive design. But why does it matter so much?

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How to Find Right Keywords with SEMrush

Finding proper keywords has never been that easy. Learn how to do it step by step with SEMrush?s Keyword Magic tool.

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!

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Here's an easy way to categorize 100k keywords in less than a few hours of actual working time.

I have previously written about why keyword research isn’t dead. A key theme I continually make is that keyword categorization is incredibly important in order to be useful so that you can optimize towards topics and clusters rather than individual keywords. 

My keyword research documents often exceed 20k-50k keywords which are normally broken into two, three or sometimes more categories reflective of the site taxonomy in question. 

As you can see, I have categorized the keywords into 4, filterable, columns allowing you to select a certain “topic” and view the collective search volume for a cohort of keywords. What you can’t see is that there are over 8k keywords.

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SEMrush Content Marketing Platform

Combine Creativity & Analytics on Each Step of Your Workflow. Empower Your Content Marketing with Data, Today!

The SEO landscape for law firms is fiercely competitive.

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User experience design is a vital component of the website design. As design-related elements have strong influence on 94% of users’ first impression, this can affect to brand reputation, customer loyalty, and sales of a website. As a result, to boost user experience, web animations have been introduced as an increasing trend for web design. Using animation on the web is a great way to make a website delightful, attractive and feel alive. You can take full advantages of creative, fun and user-friendly characteristics it brings out. Websites with a subtle animation on page load, scroll, or hover are potential to give a positive experience to users. That leads to grabbing user attention, increasing engagement, or even increasing sales. Let’s check out the top 5 cool practices concerning web animations that help give a real boost to user experience.

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If you want to be a good designer, it is very important that you’re on top of the trend before it even is a trend.

Table of Contents:  hide 

What exactly is an animation?

The animation trend

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User-generated content helped a healthcare network nonprofit cut down time spent sourcing unique copy, while engaging their audience and increasing organic traffic by 200+%.

Abby Reimer on March 9, 2020 at 1:08 pm​

In the Quality Evaluator Guidelines, Google shares that high-quality informational content is original, accurate, comprehensive and should reflect expert consensus as appropriate. 

The problem is: not all brands have the time, budget or strategy to create this quality of content. Or so they think. 

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Geographic distribution of infections.

 BITSIGHT

Microsoft and partners have announced a major breakthrough in the fight against hackers today (March 10), with the takedown of the prolific Necurs botnet. This automated network infected as many as nine million computers, used as endpoints to distribute dangerous emails and malware. Between 2016 and 2019, the Nucurs network was likely responsible for 90% of the world’s email-distributed malware.

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Try 3for FREE!

Google's featured snippets are prime real estate in the SERPs, but if you want to capture them, it's hard to know where to start. This powerful tool identifies and organizes featured snippet data for your keywords, making it easier for you to rank in position 0. Try 3 URLs for FREE!

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If you’ve ever seen something like this in the search results…

Knowledge Card for the query “harrison ford age”.

… then you’ve already experienced the benefits of Google’s Knowledge Graph.

But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO?