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Posted: Apr 8, 2020
Comments: 0

Great web design New York

 

 

Here's a reality check for 2020 — only one-third of businesses make it to the 10 year mark.

No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail.

The good news? You don't have to figure it all out on your own, because I've done a lot of the legwork for you.

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Posted: Apr 8, 2020
Comments: 0

Web design New York

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains:

  1. Wrap the title of your page in H1 tags
  2. Use one — and only one — H1 tag per page
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Posted: Apr 8, 2020
Categories: Web Design
Comments: 0

Best web disign New york

How do you make sure your website will look good on every browser and device? Take a look at these responsive web designs and you’ll discover how.

In Articles on February 27, 2020 Sponsored

Examples of responsive designs

When designing a new website, there’s a long list of specifications and requirements you have to fulfill. It’s just the nature of web design these days. And at the top of that list sits responsive web design.

Thankfully, high-quality WordPress themes like BeTheme make it insanely easy to check off all the technical requirements you’re expected to meet — including responsive design. But why does it matter so much?

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Posted: Apr 5, 2020
Categories: Blog
Comments: 0

Web site New York

 

Are Blog Comments Useless for Link Building?

How to Find Right Keywords with SEMrush

Finding proper keywords has never been that easy. Learn how to do it step by step with SEMrush?s Keyword Magic tool.

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!

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Posted: Apr 5, 2020
Categories: Analytics
Comments: 0

Web design New York

Here's an easy way to categorize 100k keywords in less than a few hours of actual working time.

I have previously written about why keyword research isn’t dead. A key theme I continually make is that keyword categorization is incredibly important in order to be useful so that you can optimize towards topics and clusters rather than individual keywords. 

My keyword research documents often exceed 20k-50k keywords which are normally broken into two, three or sometimes more categories reflective of the site taxonomy in question. 

As you can see, I have categorized the keywords into 4, filterable, columns allowing you to select a certain “topic” and view the collective search volume for a cohort of keywords. What you can’t see is that there are over 8k keywords.

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Posted: Apr 5, 2020
Comments: 0

Best web site design New York

6 SEO Content Writing Tips for Law Firms

SEMrush Content Marketing Platform

Combine Creativity & Analytics on Each Step of Your Workflow. Empower Your Content Marketing with Data, Today!

The SEO landscape for law firms is fiercely competitive.

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Posted: Apr 5, 2020
Categories: Animation
Comments: 0

Web site New York

User experience design is a vital component of the website design. As design-related elements have strong influence on 94% of users’ first impression, this can affect to brand reputation, customer loyalty, and sales of a website. As a result, to boost user experience, web animations have been introduced as an increasing trend for web design. Using animation on the web is a great way to make a website delightful, attractive and feel alive. You can take full advantages of creative, fun and user-friendly characteristics it brings out. Websites with a subtle animation on page load, scroll, or hover are potential to give a positive experience to users. That leads to grabbing user attention, increasing engagement, or even increasing sales. Let’s check out the top 5 cool practices concerning web animations that help give a real boost to user experience.

 

Web animations are essential to web design.

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Posted: Apr 5, 2020
Categories: Animation
Comments: 0

Great web design New York

Using Website Animation to Improve the User Experience

If you want to be a good designer, it is very important that you’re on top of the trend before it even is a trend.

Table of Contents:  hide 

What exactly is an animation?

The animation trend

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Posted: Apr 1, 2020
Categories: Organic trafic
Comments: 0

Best web disign New york

User-generated content helped a healthcare network nonprofit cut down time spent sourcing unique copy, while engaging their audience and increasing organic traffic by 200+%.

 on March 9, 2020 at 1:08 pm​

In the Quality Evaluator Guidelines, Google shares that high-quality informational content is original, accurate, comprehensive and should reflect expert consensus as appropriate. 

The problem is: not all brands have the time, budget or strategy to create this quality of content. Or so they think. 

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Our Technical News

An Introduction to Google RankBrain (And How It Can Affect Your SEO)

Posted: Apr 18, 2020
Categories: SEO
Comments: 0

Great web design New York

An Introduction to Google RankBrain (And How It Can Affect Your SEO)

Coca Cola’s secret formula, KFC’s seasoning, and Google’s search algorithm. These are three of the most closely-guarded secrets in the world, and they all have one thing in common. We know what some of their components are, but no one understands enough to crack the entire thing open. You can try to optimize your website as much as possible for Google, but there’s no magic formula to beat its algorithm.

One of the elements of Google’s search algorithm is called RankBrain. It’s ‘artificial intelligence’ that enables Google to provide more accurate results. In this article, we’ll talk more about what RankBrain is, what we know about how it works, and how it affects your Search Engine Optimization (SEO).

Let’s dig in!

What Google RankBrain Is

Google RankBrain is a machine-learning system designed to help the search engine provide you with more relevant results. It was first announced in 2015, as a way to help Google sort through its massive database of websites and improve its overall algorithm. After some thorough beta testing, it went fully live in 2016.

To be clear, Google RankBrain is only one of the many cogs that make up Google’s overall search algorithm. However, according to Google, it’s the third most important criteria for determining search results, right after the quality of your links and content.

When someone enters a complex query into Google, RankBrain tries to make a ‘guess’ as to what it might mean (we’ll talk more about this in a minute). Once the algorithm makes a guess, it’ll look up the most relevant results for you and use that data to refine further searches.

Before RankBrain, Google had to improve its algorithm manually. That meant dedicating a massive amount of resources and manpower to sorting data to provide users with better results. Thanks to machine learning, the algorithm can learn to make better predictions, thus improving over time.

However, from what we know, Google RankBrain does most of its learning offline. Google feeds it information and then tests the algorithm to make sure it’s providing results that are as good – if not better – than what a human could. Each time they determine there’s enough improvement, a new version of RankBrain goes live.

What We Know About How Google RankBrain Works

Google RankBrain sounds like magic, but it’s actually powered by numbers and more specifically, word vectors. However, computers can’t understand the actual meaning behind words as we do. That means they need to use a different approach to understand related concepts.

For example, imagine that you ask Google what WordPress is. It’s a pretty straightforward question, so you’d get a lot of information without even leaving the first results page:

Asking Google what WordPress is.

However, things get a bit more tricky if you use search queries that are hard to interpret. For instance, the search term “cms blogging market share” will cause Google to try to find relevant search results that contain those words:

Search results concerning WordPress statistics.

If you do a lot of online searches (and who doesn’t these days?) you’ll know that Google has also gotten pretty good about giving you relevant results even if you’re not sure what you’re looking for:

Search results concerning WordPress market share.

Notice that we never mentioned WordPress within our original search query. However, its name is still among the first results. Serving these types of results is possible because Google RankBrain can turn keywords into ‘concepts’ by forming relations between words that share similar meanings.

What RankBrain does in practice is to match keywords it doesn’t fully ‘understand’ to ones it does. For example, when we look for ‘cms blogging market share’, RankBrain might make a connection with similar queries, such as ‘blogging cms’ or ‘WordPress cms’. Once it gives you a set of results, it can determine how accurate they are by measuring data such as clicks, bounce rate, and how much time you spend on each site. If the results it shows you are good, it stands to reason you’ll click on at least one of them and spend some time on that page.

Keep in mind – the exact way Google RankBrain works is not public knowledge. However, we can extrapolate a lot of information from what Google has shared with us. However, if you’re a Search Engine Optimization (SEO) geek like us, you’re probably itching to know what you can do with this knowledge.

How Google RankBrain Impacts Your SEO

Google RankBrain’s algorithm continues to improve and change, so we can be certain it’s going to have a significant impact on the way we tackle SEO.

To look at an example, we’ve always been fans of long-tail keywords. They offer you a great way to optimize your content for queries where the competition isn’t so fierce. Plus, they’re an excellent way to target voice searches. However, as Google RankBrain continues to improve, it might be the case that you won’t need to optimize for long-tail keywords anymore.

Imagine you want to write an article to target the ‘best weight loss program for fast results’ keyword. As keywords go, that’s a tough one to incorporate into your content. However, it could probably net you some excellent results traffic-wise.

Looking for fast weight loss methods.

In a post-Google RankBrain world, the search engine should be capable of understanding your article is relevant when someone for ‘fast weight loss’, ‘weight loss trends’, or even ‘slim down quickly’. That means you probably won’t need to make as much of an effort to optimize for long-tail keywords, as Google may be able to figure out when your content is relevant regardless.

To be clear, we’re not saying you should ditch any long-tail keywords you have in your planner. Our point is that as RankBrain evolves, it will likely become more proficient in understanding context and relevancy without needing exact keywords to do the trick.

Since shorter keywords are more popular, it stands to reason Google has more datasets to compare them against. That means that Google RankBrain should be able to link them more easily. Thus, your content might rank for keywords you’re not even targeting.

However, as we’ve mentioned several times already, there is no guaranteed recipe for success. We recommend you regularly check to see if your posts are ranking for the right keywords and keep up to date with the latest SEO news to make sure your site continues to perform well in Google’s search results.

Conclusion

Google RankBrain is one of the key elements behind the company’s search algorithm, alongside links and your overall content. Therefore, it’s worth looking at the ways RankBrain changes the Google algorithm to see how it can affect your SEO.

The search engine mainly uses the algorithm when it’s dealing with tough search queries, such as long-tail keywords. If you ask Google a complicated question, RankBrain plays a factor in helping it determine what results it shows you. What you need to do is provide the search engine with as much context as possible to help it decide when your content is relevant.

Do you think Google search results have gotten more accurate since they implemented RankBrain in 2015? Share your thoughts with us in the comments section below!

Article thumbnail image by Sammby / shutterstock.com

By John Hughes

John is a blogging addict and WordPress fanatic

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Posted: May 3, 2020
Categories: SEO
Comments: 0

Web design New York

Google Suggests Links in Primary Content Hold More Value

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

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Posted: Apr 23, 2020
Categories: SEO
Comments: 0

Affordable Web Design NY

How SEOs Can Help...

SEO Consulting Marketing Industry Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

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