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Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value.

This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted:

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How SEOs Can Help...

SEO Consulting | Marketing Industry | Whiteboard Friday

As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. 

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Definitions of brands often seem as abundant as the brands themselves. In the solemn treatises on what attributes a brand should embody, soul has been absent… until Sanjay Khosla dove in.

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As should be evident to anyone in the cyber security industry, the wide range of available web security solutions from commercial vendors will necessarily have varying degrees of effectiveness against different threats.

A premise of this article is that client-side security has been under-represented in these solutions – and to see this, it helps to briefly examine the specifics of the well-known web security solutions in use today, and their respective emphases.

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Do you want your website to look like this in the search results?

Instead of this?

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PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time.

Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site to reach its fullest potential in the SERPs.

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Research Keywords with SEMrush Tools

Want to optimize your content for search engines? Learn how to do it with SEMrush?s ultimate keyword research guide.

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Coca Cola’s secret formula, KFC’s seasoning, and Google’s search algorithm. These are three of the most closely-guarded secrets in the world, and they all have one thing in common. We know what some of their components are, but no one understands enough to crack the entire thing open. You can try to optimize your website as much as possible for Google, but there’s no magic formula to beat its algorithm.

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The next big thing in Web Development after PWAs

Introduction

Accelerated Media Pages (AMP) is an open-source HTML framework that provides you with a way to create simple yet fast and smooth loading web pages with a priority for user experience. The adoption of AMP increased not only page speeds but also improved conversion rates as the pages were very appealing to the user.

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Do you know the basics of link building, but struggle to get a campaign off the ground? This advanced guide will show you how to do that—fast.

Link building outreach can be broken down into three tasks:

1. Finding prospects
2. Finding contact information
3. Sending emails

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This is a complete guide to technical SEO.

In this all-new guide you’ll learn all about:

• Crawling and indexing
• XML sitemaps
• Duplicate content
• Structured data
• Hreflang
• Lots more

So if you want to make sure that your technical SEO is up to speed, you should get a lot of value from today’s guide.

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They say in SEO you need to use headings.

Those can be H1, H2, or even H3 tags.

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If you are trying to get your online business up and running or if you have been in the game for a while, you probably already know how important it is to get in front the eyes of your target audience, and to do that, you have to make friends with the search engines, so to speak. In other words, SEO is an absolute must, and we find it pretty ridiculous whenever we come across content which advertises something bombastic like “SEO is dead”.

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“Creativity is knowing how to hide your sources.” – Albert Einstein

With every year new techniques and trends making into the foray. It is important that the web designers play with the new motifs, experiment and explore to see how customers react to the new change. However, the question is, whether to follow the crowd or to do something diametrically opposite.

Following the trend means you are going with the style that has been proven to work. On the contrary, to be creative and stand out in the ‘crowd’, you might decide not to follow the trend. 

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Organic traffic is hugely valuable, and marketers know it.

Growing your organic traffic, however, is a bit more nebulous.

Everyone wants to get more visitors from search engines, but not everyone is sure how to do it. So, we asked dozens of marketers for their single best tip on how to boost organic traffic.